Neo Advertising creates a digital signage channel for Seguros Santalucía

Digital communication based on brand awareness, corporate and advertising messages for the services offered by this insurance company make up the digital signage channel created by Neo Advertising for the Santalucía headquarters in Madrid.

The central office of Seguros Santalucía in Madrid, located in the Plaza de España, has launched a new content strategy, based on a digital communication project with digital signage solutions to reinforce your brand and offer corporate and advertising messages for your services, taking into account the audience and the time of broadcast.

Neo Advertising has been the company responsible for creating a digital signage channel for Santalucía with the aim of interacting with its customers and employees, as well as connect with a younger audience to offer their services, with attractive digital content, dynamic that are integrated into social networks like Facebook.

For this project, three large format LED panels have been installed. (of 1.53×3,07m. each), with Appspace software Cisco and applications to integrate Facebook content, to which a webcam will be added shortly.

The digital signage channel of the Madrid headquarters of Santalucía combines corporate and advertising messages, as well as campaigns through content custom designed by the Neo Studio team, in addition to showing interactions on social networks.