Communication and collaboration come together in the digital signage network of the Norwegian bank DNB

Norway's largest financial institution, DNB, now has the largest digital signage circuit in the country, composed of more than 400 screens that are managed with 380 players de Scala, to promote both the internal and external identity of its corporate proposal and its services in all its offices and branch network.

The deployment carried out by DNB, Norway's largest bank, to promote corporate communication, internal and external, throughout its network of branches in the country, it has not only contemplated a careful design of a unified brand, a new logo and corporate messaging or the opening of five innovative branches, But all of this is part of a large corporate identity project that has digital signage technology as its main axis..

In this project, gestated, planned and executed in phases in the last two years, have collaborated with DNB both the Norwegian designer Snow hood, as the digital signage specialist Scala and your local partner the door, that have made this financial entity the first company in this country to deploy a digital signage network of this size, with more than 400 large format screens, touch tables and 380 players installed in corporate headquarters, branches and stores of the entity.

This large digital communication circuit allows the bank to both display content aimed at specific internal areas of the organization and at a corporate level throughout the entity., as well as externally to clients and visitors.

As Werner Olsen explains, designer of digital signage solutions at Atea, Norwegian partner of Scala, “The internal communications network complements the bank's global rebranding project, which is based on communication and collaboration. Employees can get relevant information wherever they go”.

Specifically, at the new DNB headquarters in Oslo and Bergen, 256 screens of 55 inches and a dozen touch tables (with display 46 inches) at the entrance of both buildings in which 228 Scala players deliver informative and corporate content to more than 6.000 bank employees. Screens are installed in reception areas, elevator hall, departments and common areas such as the cafeteria.

Christian Lie, senior advisor de digital signage en DNB, points out that “the company has not yet formally and in detail measured the impact of the internal digital signage network. However, We know that people notice when we put new information on screens; And if they see this content and say it is relevant, “Then it is a success.”.