The Inspirational'15 Festival returns to its essence: innovation in digital communication

The association of advertising and digital communication in Spain, IAB Spain, has presented the IX edition of Inspirational, which will take place 18 al 19 next November in Madrid, with innovation in digital communication as the central axis of the content and conferences of the speakers and new categories in its awards.

Promote innovation in digital communication in all its areas (communication, product and service design, branded content, mobile, IoT,…) will focus the celebration of Inspirational 2015, festival dedicated to this market organized annually by IAB Spain, that will take place in the next 18 y 19 November at the Círculo de Bellas Artes in Madrid.

As the director of Inspirational himself explained a few months ago, Fernando Lázaro (more information at Digital AV Magazine), “in this edition we return the festival to the essence for which it was born and created: innovation in digital communication, which will lead to changing speakers, contents and categories, with the aim of making it a learning reference for all actors in the sector”

In the two days of presentations, This year's edition will feature professionals like Peter Lund (AKQA); Mosiri Cabezas (Telefónica); Juho Parviainen, (Therefore London); Manuel Moreno García (eSports), Irene pereyra and antton repponent (designers), Gian Fulgoni (comScore) and Edu Pou (The Barbarian Group).

In addition to the content that these experts will offer and in the seminars, This year the festival also maintains the Start-ups and Young Talent competitions. The first offers an opportunity to winning companies, after being chosen by a jury made up of entrepreneurs, to present their projects to the attendees, while young people from universities and schools in Spain will compete before and during the festival to be the most talented creative duo for the jury and achieve paid internships for a year in some of the most important Spanish digital agencies..

The deadline to register campaigns and projects for the Inspirational'15 Awards is now open and will end next 31 October 2015. Besides, This year there are two new categories, such as the creation of the new 'Tech' section & Innovation’, in turn made up of several subcategories such as web sites, connected devices and data science, among others.

Added to this is the special category that recognizes 'Effectiveness in digital communication', Yes, as well as the update of some subcategories within Social Media, as the best use of real time and the best use of influence and prescription.

The Inspirational Committee 2015 is formed by Fernando Lázaro, festival director and managing partner of BtoB; Alfonso Gonzalez, director of strategic planning at Arena; Eloisa Ochoa, head of digital en Mahou-San Miguel; Gonzalo Casas, advertising director at Unidad Editorial; Wence Sanz, business developper en Fjord, and Pancho Cassis, executive creative director at Lola Madrid.