Charmex intensifies its international expansion process in Latin America

With the establishment of two logistics centers in Colombia and Miami, The B2B provider reinforces its presence in South America with the aim of leading the main professional AV technology markets.

After an introduction period, development and expansion of commercial activities in some of the main markets in South America, Charmex has decided to increase its presence in the professional AV environment on the American continent.

A few years ago, Charmex began a process of international expansion following a strategy that not only targets the Latin American markets., but also extends to other European countries (more information at Digital AV Magazine).

This is what Santiago Verdú points out, CEO of Charmex: “At the international level we are developing various actions aimed at strengthening our presence as a B2B supplier in Colombia, where our headquarters is located, continuing through Peru and Mexico, to start supplying products and services to any point in Latin America in the near future”.

From a logistical point of view, the head of Charmex explains that, over the last year, the company has established two distribution centers: one in Colombia, with the aim of responding to local demand, with a second warehouse located in Miami, to supply the rest of the South American countries.

Outstanding participation in Latam competitions

Following this strategy and to make its proposal known in Latin American countries, Charmex is actively participating in the most relevant events and competitions related to professional audiovisual technology..

“At the beginning of next November - announces Verdú- We will attend the second edition of Tecnomultimedia Infocomm, in Bogota (Colombia); which is the most important audiovisual meeting in Latin America, and Charmex will be present again, reinforcing its participation in the event”.

Along with the creation of Charmex Latam, The company is finalizing the development of a website aimed exclusively at AV professionals in this region, through which it will provide information on all the products it sells, in addition to providing service to its distribution channel with the purpose of establishing an e-commerce relationship in the near future.

Specifically, Charmex distributes Vivitek video projection products in South America, as well as the entire line of Clevertouch interactive monitors for classrooms and companies, in addition to its software solutions. Likewise, This B2B supplier sells Evoko room reservation systems; WePresent and Novoconnect collaboration solutions; TrauTech connectivity and signal management systems, and all types of audiovisual furniture that shares space with the new TrauLux screens.

The company also makes available to international markets its infrastructure development capacity and turnkey projects related to the audiovisual solutions it distributes., coming from all Charmex departments: interactive for digital classrooms; screens and supports; furniture OFF; multipurpose professional audiovisual control systems; audio and microphone, and a wide range of connectivity devices.