Geolocation to improve the user experience in museums, airports, hospitals and retail

The Spanish company MobileXperience has developed a beacon-based indoor geolocation and guidance solution that allows you to personalize the offer of services and products for each individual., also serve as a big data tool to optimize resources and increase productivity.

The geolocation services market will generate more than 36.300 million euros in 2019, according to the data provided by the analyst MarketsandMarkets. In the United States alone, it is expected that next year more than two hundred million consumers will access indoor geolocation services from their mobile phones., while in Germany the 37% of the population will use this technology in 2017.

With these perspectives, the Spanish company that develops geolocation tools MobileXperience has a solution available with which the smartphone becomes a useful tool when visiting any place open to the public (museums, airports, stadiums, shopping centers, hospitals, office buildings, etc.).

Thanks to this solution developed by MobileXperience, Any company or organization can know what the interests of visitors to a facility are through intelligent, real-time positioning in interior areas and meter-by-meter guidance to points of interest at every moment of the day..

Besides, Those responsible for the installation obtain real-time geopositioned information to improve the user experience, interact with it by sending personalized communications (sales, promotions, product launches,…) or analyze the profitability of the business at all times.

Via the Museum Experience mobile app (available for iOS and Android), The company has deployed this beacon-based technology in places such as the Royal Academy of Fine Arts of San Fernando (more information at Digital AV Magazine) or the Costume Museum, both in Madrid, that are references of the European museum industry and that, after one year of use, has improved the visitor experience by offering guided and adapted routes in different languages.

To Álvaro García, founder of MobileXperience, explains that “the advantage of this technology is that it is quite accessible, since beacons can be placed practically anywhere, require minimal maintenance, They do not require a data network connection or Wi-Fi and the user is not bothered with invasive communications, Because it is he himself who decides at all times whether or not he wants to share his location.”.

This company's projects are adapted to the needs and requirements of the client and are easily integrated into the existing applications of the company or organization when using cloud services.. Thanks to the visualization tool, It is possible to analyze all the Big Data collected in a very simple way: heat maps, visitor flows, dwell times, etc. and through predictive analytics, Facility managers can anticipate their need for resources or information management to increase productivity and conversion rates.

Geopositioning solution applications:

• Hotels, since it is essential to know what the movement preferences of visitors and clients are to adapt existing resources, with keyless check-in and door opening options, space occupancy level, location of children, employees…
• Shopping centers, with smart store finder, location of products or stores, restaurant occupation, car search in the parking lot.
• Shops, to know the hot and cold spots of the premises, the customer journey according to the location of the products or promotions, etc.
• Hospitals, with prior appointment management, map-guide to consultations or departments, location of sensitive material (camillas, wheelchairs…), routes adapted for disabled people, among other benefits.
• Museums, showing personalized guided tours for children, students, experts, essential works…, multi-language audio guides, dissemination on social networks.
• Airports, with personalized notifications in real time, store location, restaurants, services, boarding gate, journey time information within the terminal, etc.