Jumper revolutionizes DooH interaction in public spaces in Taiwan

The Taiwanese company Nova Media has developed an automatic car for digital signage - called Jumper- that not only shows videos and advertising promotions on its double-sided screen, but rather talks and interacts with the audience through games and applications.

Most DooH media is located on walls of buildings or public spaces. In some events or temporary digital marketing actions, they are designed in an impressive way to attract the attention of the audience and interact with consumers face to face., but these systems are still limited to the site or space to display advertising content, information or scheduling of an event, promotions, etc.

An alternative in this sense is Jumper, a DooH automatic car developed by the Taiwanese company New Media, which incorporates a touch screen 55 inches double-sided and a high-definition webcam controlled with RF technology and mobile applications, and that can move through public spaces, business, streets or at events looking for your potential audience to interact with the public, since he also speaks.

With a weight of 450 Kg. One of the problems for the development and construction of this small DooH automatic car was maintaining balance while moving., when carrying two monitors in a vertical position on top, to which was added security in movements so as not to cause any incident; Long-lasting battery with electric power to run smoothly and display the audio-visual content in a stable condition.

After passing many tests, bugs and fixes, the company has managed to find the ideal engine gear, correct direction by servo control, Jumper was customized with high hardness steel and an additional system on the car body to protect different parts of the digital structure.

Jumper is currently revolutionizing the shopping centers in Taiwan where it is being tested, both for the impact it causes when it moves, as well as the potential that many advertisers see to carry out their digital marketing plan at a lower cost and in which commercial activity is not limited to a specific space., but in motion.

From Nova Media they point out that Jumper arises from the need to create an interactive online communication tool, that goes beyond the limitation of space and person-to-person interaction, capable of taking controlled initiative to locate potential consumers in public spaces, “which will bring changes with great commercial value for advertisers and buyers”.