Sizmek acquires Pointroll to strengthen its dynamic creative optimization technology

The combination of Sizmek's open platform in advertising management of multi-screen campaigns and PointRoll's specialization in dynamic creative optimization allows any digital campaign to be executed more effectively by taking advantage of user information to deliver relevant messages that reach the target consumer..

The acquisition of Pointroll, dynamic creativity business branch of Cofactor, company belonging to Tag, on the part of leak reinforces its dynamic creative optimization area (DCO), “an element of growing importance in digital advertising, since it optimizes specific audiences that contrast with data, “Essential part for the effectiveness of any online advertising campaign”, Neil Nguyen pointed out, CEO and president of Sizmek.

In addition, This technology combination provides both advertisers and media agencies access to a greater variety of data within the Sizmek MDX platform., from mobile media buying, to measurement and attribution on multi-channel devices.

For Mario Diez, CEO of Cofactor, “Together we represent an incomparable global platform, and we are excited to join the team and deliver this industry-leading solution.. But those who win the most are our clients in the automotive sectors., mass consumption and retail, since both companies now offer an unmatched solution in creativity, features and service. Our value proposition has always been to combine creativity with data and now we have taken a qualitative leap by providing it to you”.

In addition to purchasing Pointroll, Cofactor has appointed Sizmek as a preferred partner for the activation and distribution of digital content that this company provides to its clients.