Odyssey Ibiza: the largest concave exterior LED screen in the world at Hard Rock Hotel Ibiza

Illuminating the skyline’ of the Balearic island of Ibiza from the hotel facade, This concave and modular high-definition LED screen 380 square meters, It is part of the joint project of MCM Group and the Matutes Group of Companies (GEM), owner of the establishment, through his company Odyssey Leds Group, participated by Fiesta Hoteles & Resorts.

With a unique and patented system by MCM Group, This gigantic concave exterior LED screen will be located on the façade of the five-star Hard Rock Ibiza hotel, on En Bossa beach (Bossa beach), the most popular tourist town on this Balearic island, whose inauguration will be 1 April 2016, coinciding with the opening of the summer season of this establishment, which also houses the most expensive restaurant in the world so far, Sublimotion.

Odyssey Ibiza, What is the name of what will be the largest concave outdoor LED screen in the world?, It is the result of the joint project developed by MCM Group and GEM, owner of Palladium Hotel Group to which this establishment belongs, through your company Odyssey Leds Group, participated by Fiesta Hoteles & Resorts, based in the Balearic Islands.

This modular screen type MB Curtain H25DC of 1.20×1,20m, It is designed with a double skin structure with Led technology in dimensions of 30×13,20 metros (380 m2), with pixel pitch 25/25mm; 1.600 pixels/m2; contrast 2.000:1; brightness ≥6,500 cd/m2 and adjustable luminosity.

Its concave design, of 8,7 degrees, allows you to offer a visual experience never seen before outdoors, no image distortion or side reflections, either to display multiple independent contents simultaneously or a single joint content across the entire screen.

Broadcasting of content without interruption

Another novelty of this outdoor digital project is that the screen will emit 24 hours without interruption, for which it has its own television channel and a unique remote campaign management system, control and monitoring.

All content can also be seen in streaming through the Odyssey Ibiza web platform and users will be able to interact through the main social networks from any mobile device., with the possibility of live connection with all sponsors.

Unique and exclusive advertising positioning

According to data from MCM Group, which has the patent for the advertising exploitation of double skin facades with Led technology, broadcast 24×7 without interruption will have more than 8.600 daily spots and expect to exceed eighteen million in impact in the six months of greatest tourism on the island.

Besides, There will be a limited and exclusive number of sponsors that will have a position on this screen that will illuminate the Ibiza skyline next summer, with Hard Rock Hotel Ibiza as main sponsor, that will display your brand image and sponsorships on a visual broadcast surface 380 square meters to an audience with high purchasing power.

In addition to advertising actions, Musical events held at the hotel and the island will be broadcast from Odyssey Ibiza, sports, cultural and sponsorship.

Technical characteristics of the Odissey Ibiza Led screen

• The double skin of the façade is based on the MCM patent, allowing installation between two facades (or skins) of a dense network of LEDs, which is composed of:
• A self-supporting metal structure made of S275JR steel, according to UNE-EN 10025-2, with galvanized protection and with its own foundation according to the structural project; with tramex type maintenance walkways each 2,40 m. minimum height and width 60 cm. Accessibility by cat ladder and safety by stainless steel cable lifelines, according to regulations.
• A substructure of stainless steel studs and anchoring accessories.
• A modular high-definition outdoor LED screen, MB type Curtain H25DC of 1.20×1,20m, with pixel pitch 25/25mm; 1.600 pixels/m2; contrast 2000:1; brightness ≥6,500 cd/m2 and adjustable luminosity.
• Average screen consumption 120 W/m2 and peak consumption 400 W/m2. It has horizontal bars with superior protection to avoid light pollution, with multifunction card for automatic cooling control, temperature and light intensity; Content management hardware and software.
• A curtain wall made of extra-clear and laminated safety glass, modulation 1.20×1,20m, and stainless steel patch fitting type punctual fastening system.
• Complete electrical installation, including IP67 maintenance lighting and nacelle power.
• Una góndola para el mantenimiento y limpieza exterior, autopropulsada, de uso individual, desenganchable desde el riel superior integrado a la estructura.