Think & Go presents at CES 2016 the connected payment screen for digital signage

Taking advantage of NFC and BLE technologies, Think multi-pay connected displays & Go opens up new possibilities to simplify purchases in areas such as the retail sector, leisure or restoration. The user only has to bring their credit card or smartphone to purchase the product.

The French company Think & Go has marked a milestone in the digital signage market by making screens interact with objects that consumers normally carry in their pockets, like smartphones, tablets o smartwatches. Each point on the screen allows you to interact with these devices to create a personalized experience for the consumer..

Now Think & Go has added new functionality to these connected screens, that take advantage of NFC and BLE technologies, allowing contactless payment. This is a development, fruit of its association with Ingenico, which is being presented in the CES 2016 from las vegas.

Compatible con EMVCo, Users simply hold their EMV credit card or NFC-enabled smartphone close to the screen to reserve the product or make the purchase.. It is a multi-payment and multi-user development.

This technology opens a new sales and distribution channel, bringing in-store business and e-commerce to the streets, to train stations, airports… Think multi-payment connected displays & Go are a new way for 'impulse buying', where users are attracted by the dynamic advertising that is displayed on these screens and whose products can be purchased at the moment.

Payment through screens will open new possibilities to simplify purchases in many areas such as fast food stores, theater ticket sales, cinemas or transport and shopping centers.

Solidarity campaign

The Hard Rock Café in Marseille was the first company to install Think connected screens & Go last May and in November the first experience with multi-payment connected screens was carried out.

The project was carried out by the banking entity BNP Paribas, which used it for a solidarity initiative that involved eight associations. (Action against Hunger, Sidaction, Handicap International, Foundation of France, The Red Cross, Pasteur Institute, League Against Cancer and ADIE). Bringing your credit card or NFC mobile phone closer, Users could make donations of five euros in a second.

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