McDonald's incorporates 'weather sensitive' technology to its menu boards in the United States

This year, the North American establishments of this fast food chain will integrate product recommendations based on the outside temperature on the digital screens that show their menus., according to the project carried out by AT&T, Stratacache and LG.

The digital solution that the fast food chain McDonalds is already installing on the digital screens that show its menus and offers (menu boards) integrates 'weather sensitive' technology, so that users will see in the same recommendations of the most appropriate products and drinks depending on the outside temperature..

The companies AT&T, Stratacache y LG have collaborated technologically on this project to offer an integrated solution, which will be extended this year to the restaurants and franchises that this chain has in the United States and Canada.

Specifically, AT&T has provided WAN management and connectivity, LAN and WiFi of the menu boards in more than 14.000 establishments in the country, that operate with ActiVia for Media digital signage software 4.0 Stratacache for content distribution, fast updating of offers and menus and dynamic multi-screen marketing, as well as programming, remote monitoring and management of the media players of each establishment, on the 47” Full HD LED monitors of the 47WS50 model with an ultra-narrow frame (five Energy Star certified displays per establishment), specifically the DMB series from the South Korean company.

As Patrick Phalen explained, vp. McDonald's IT in the United States, “Customers have consumed and spent more since the first menu boards were installed in tests with recommendations based on the outside temperature in Canada, and we are improving income in new establishments that already have it installed after a long period of declining sales.”.

In this line, the North American president of this chain, Mike Andres, has pointed out the advantages offered by the integration of 'weather sensitive' technology in digital panels. “we can control the outside temperature and know which products can sell best based on the temperature, if it rains, it's cold or very hot, in addition to also promoting them depending on whether it is breakfast time, lunch, etc”.