Carrefour introduces digital signage at points of sale to optimize communication with customers

From the hand of Neo Advertising, Carrefour has launched a digital signage project, installing screens and interactive kiosks in the points of sale throughout the Spanish territory. The objective is to promote communication with the client in a direct and multi-channel way..

Carrefour A digital experience based on digital signage technology is being introduced in its centers to use this communication channel to transmit digital and interactive content at the point of sale., through devices connected to the data network.

The objectives are to provide information to optimize purchases, boost interest in products and encourage sales. For this, Applications have been developed to view content in real time via URL, of waiting time management and interactive catalogs in the wine store or childcare that encourage cross-selling of products.

The Carrefour customer enjoys an innovative and interactive point of sale. Consulting the catalog and stock through the screens helps organize the purchasing process in sections such as household items, appliances or electronics. The new features are designed to improve the experience of each consumer and promote multi-channel communication with the customer.

Neo Advertising has been the company in charge of providing, install and configure hardware and software nationwide, as well as the management of content and technical maintenance of the entire system. The solutions installed in the project are all personalized and integrated into the center's furniture.