Beabloo technology improves Brighstar customer experience at MWC 2016

The 'Connected Store' area of ​​the Brightstar pavilion at MWC 2016 is powered by this multichannel digital marketing specialist, implemented in a simulation of a store selling mobile phones and accessories, in which digital signage screens show promotions and advertisements from the establishment, adapted to the profile of the person you are looking at.

Beabloo participates with its technology in Mobile World Congress 2016 (MWC), which is celebrated from today until next 25 February at Fira de Barcelona, to improve the customer experience in the 'Connected Store' area, located in the pavilion Brightstar (pavilion 2 – stand 2I20), and gather information about the most attractive spaces of the more than 600 m2 of this area.

Beabloo video walls and digital signage screens have been installed in the 'Connected Store', a space in which Brightstar has created a simulation of a telephone and accessories store, to play and view promotions, interactive content and ads in this area, depending on the characteristics of the people who are looking at them.

James Portell, CEO and co-founder of Beabloo, emphasizes that “our technology is the ideal complement for a telephone store like the one Brightstar shows at this MWC16. Digital signage, video walls with analytical technology and interactive content, barcodes, beacons o Magic Sign… “.

All these technologies are known by users, adds this manager, “which we hear about every day but many times we do not understand the real benefits they can offer us. “Connected Store” visitors will be able to see the advantages that Beabloo brings to these spaces and how it improves customer experience and helps optimize marketing plans..

WiFi Analytics y Video Analytics

In addition to adapting the content to the people who look at the screens, encourage interactivity with the audience and fully personalize the shopping experience, Beabloo technology provides data so that store owners can know which areas or products attract people the most, the movements that occur within the establishment or the areas in which visitors spend the most time.

All this information is displayed in heat maps and dashboards that are very simple and quick to understand so that the client can use it to improve their strategies and optimize resources in the establishment..

"With Analytics - explains Portell-, During all the days of the event, Brightstar can know which parts of its pavilion receive the most visitors, which areas retain people the most or which products arouse the most interest. Also if there are recurring visits or the entrances and exits of the stand. “This data is essential to optimize resources and correct possible errors”.