The startup iUrban has been responsible for this pilot and pioneering project in Europe, with the transformation of three telephone booths located in the city center into free charging points for mobile phones and equipped with a touch screen so that the user can consult information and news of interest in real time.

Malaga City Council iUrban

The city of Malaga has taken another step in its smart city transformation project with the conversion of three traditional telephone booths, located in the areas with the greatest citizen and tourist influx, at fast mobile charging points, that have a vandal-proof touch screen 18,5 inches and high luminosity Sunreader in which the user can consult tourist information of interest for free, for example about the processions of Holy Week in Malaga; nearby shops and restaurants and other types of news in real time and multi-language.

Malaga City Council iUrbanThis pioneering project in Europe is based on the iCharge solution 3.0, developed by smart urban furniture startup iUrban, which offers two three-head charging points for almost all electronic devices on the market, a touch screen with low consumption Led backlight and integrated home automation management system, configuration and control of all components remotely in real time.

El estudio creativo Such as has been in charge of designing and making the vinyls for these converted telephone booths, in which the message 'Don't stay Low' is displayed, charge your battery here' to advertise this new project among the population. Since its start-up, just two days ago, More than a thousand people have recharged their cell phones and consulted information during the five to seven minutes that this process lasts., and even take a selfie with Malaga motifs to send on social networks.

The mayor of Malaga, Francisco de la Torre; the delegate of the Junta de Andalucía in Malaga, José Luis Ruiz Espejo; the director of the Southern territory of Telefónica, María Jesús Ruiz Almazor, and the CEO of iUrban.es, Andres Martinez, have participated in the inauguration of the new telephone booths, located on Molina Lario street and in the squares of La Marina and Félix Sáenz, downtown.

Malaga City Council iUrbanThe implementation of this project has had the support and collaboration of the Malaga City Council, through the company Promálaga; la Junta de Andalucía, through the Employment Department, Business and Commerce; Telefónica and iUrban, startup of the crowdworking space 'La Farola', which is part of the Andalusia Open Future initiative to support entrepreneurship promoted by the Junta de Andalucía and Telefónica.

For now, These three new cabins operate in a pilot phase to quantify their usefulness, use and services, although if the demand continues as it has been until now, it could extend to other parts of the capital as well as to municipalities in the province.. At the moment, iUrban will benefit from the income from the monthly rental of the space to businesses that want to display their products and services, mainly from those who do not have websites.

iUrban has also developed the iCharge system 1.0, especially suitable for bus shelters and larger spaces, that allows up to six three-head charging points for mobile devices and has two touch screens of 18,5 vandal-resistant inches, as well as possibility of WiFi point.

City Hall Malaga Iurban dika

By, 22 Mar, 2016, Section: Case studies, Display, Business, Networks


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