NanoLumens reinforces its presence in Australia with the installation of a large Led screen

The project has been carried out in the Broadway Sydney shopping center to attract the attention of customers and visitors from a NanoSlim screen suspended from the ceiling. A solution that presents a pitch of 4,5 mm, with dimensions of 2,44 meters wide by 4,42 high.

Broadway Sydney shopping center, which is located on the outskirts of the business area of ​​the Australian city, which is attended by more than 27.000 workers, offers a great confluence of shops.

When he decided to implement a display solution that was capable of attracting the attention of customers and visitors who came to the center, the company in charge of carrying out the project, oOh! Media, technology was used NanoLumens.

“Broadway Sydney buyers are targets for our marketing actions and that is why a screen that offered great quality and resolution was required.. NanoLumens was the answer”, comenta Blair Hamilford , Commercial Director en oOh!media.

NanoLumens solution offered lightweight support, ideal to be able to suspend it from the ceiling and place it in the main atrium of the shopping center.

“We have been able to suspend a double-sided LED screen within the atrium area which is surrounded by three levels of escalators.. The result is that advertising content can be seen by virtually everyone who enters Broadway Sydney.”, comments Stephen Rubie, Director de Digital Place Solutions en NanoLumens.

The vertical format screen that has been installed is a double-sided NanoSlim with a pixel pitch of 4,5 mm, dimensions of 2,44 meters wide by 4,42 high and a resolution of 512 pixels wide by 928 pixels high. Its weight is 573 kilos.

For NanoLumens, this project represents its first installation carried out in a point of sale in Sydney with large public traffic..

“With our partner Australia, Digital Place Solutions, It is the first NanoLumens display to be mounted in a high visibility location in this city. Besides, "It represents an important milestone as it shows how the quality and performance of this type of products are essential to achieve future sales and marketing objectives.", clarifies Almir DeCarvalho, Vice President of Strategic Accounts de NanoLumens.