Beabloo buys the online analytics company Metriplica for two million euros

This acquisition, valued at two million euros, reinforces the position of this omnichannel digital marketing and big data specialist in the O2O analytics segment (online 2 offline) and in its range of solutions for the retail environment.

The technological Beabloo has acquired the web analytics consultancy Metrifold for two million euros, according to the operation data provided by the company, with the aim of positioning itself “as the only company worldwide to offer joint online analytics services.” 2 offline’ y ‘offline 2 online”.

With this acquisition, Beabloo and Metriplica clients will be able to know the impact that their online advertising campaigns have on physical points of sale, as well as consumer behavior from ecommerce to the store, and vice versa, to offer a complete service adapted to market requirements.

For Jaume Portell, Beabloo CEO (in the image), “This operation is strategic and reinforces our growth and expansion. We want to be the largest contributor to the digitalization of the point of sale, especially in the field of O2O services; of those that facilitate the attraction of online consumers to physical establishments. Integrate online with offline, an expanding trend, "It is essential to increase sales opportunities in the current environment".

The eighteen employees of Metriplica will move to the offices that Beabloo has in the Barcelona 22@ technology district, and the company will maintain its brand and customers. “This purchase allows us to strengthen our service offering. Customers will be able to enjoy a more complete solution that will allow them, For example, link the web analytics of a campaign with the offline behavior of the consumer”, points out Portell.

For your part, Enrique Quintero, CEO of Metripplica, has pointed out that “joining Beabloo allows us to take an international leap and position ourselves as leaders in the analytics segment.”, both online and offline. Finally we will be able to help companies not only have a complete view of their customers, but to better adapt to them by offering them benefits both in physical stores and online”.