Signes analyzes the advantages of wayfinding in interactive digital signage projects

There are more and more elements involved in the use of digital signage., as well as the components of a network in this type of projects. This manufacturer and integrator of corporate identity and digital signage for spaces has identified the options and advantages of digital wayfinding to offer users more information.

Many organizations are increasingly turning to digital signage as an alternative to traditional printed communication., that allows a more dynamic relationship with clients, interactive and decisive than the second. Signs, specialist in development and implementation of digital corporate identity systems, as well as in the study of needs for space signage, analyzes the options offered by a digital wayfinding system to improve communication.

As this company points out, To understand what options digital wayfinding offers, it is essential to first understand the types of wayfinding maps and their corresponding characteristics., the type of information, as well as the way in which it is presented:

Static, The digital display simply displays a map and associated information. The user does not have the possibility of requesting an alternative route or route with specific information about their query.. However, in this type of static communication, the use of colors, graphics, animation and other techniques enhance the information displayed and make the display of the map on the digital screen more striking and attractive.

Vista 2.5D/3D, which refers to the first case when, through angled views and shaded representations, the perspective image changes. Both provide realistic information about locations located on various floors and/or levels of a facility..

Non-interactive dynamics, provides information that may change depending on a CMS (content management system) or updating the database, inter alia, for the introduction of new locations, although it does not offer the user a direct answer to the query displayed on the screen.

Interactive dynamics, which allows the user to select, view details and zoom in on the destination you want to go to, as well as obtain alternative routes and addresses.

The interaction is normally carried out on a digital touch screen. Maps often highlight the origin (where the user is at that moment) and the specified destination, which in some cases is completed with alternative information and promotional content.

Once the decision has been made to include digital wayfinding in a digital signage project, Those responsible for Signes point out that it is essential to follow the following steps: identify the objectives (including tour information); decide if digital signage should be interactive or not; create the maps; improve communication with alternative information or promotional content; define the placement of the screens, mainly in areas with high traffic and influx of people, like inputs and outputs, and keep the database permanently updated.