Neuromobile Salida: indoor location engine for retail environments

In addition to functioning as a marketing tool to use in stores and shopping centers, It also brings benefits to both consumers, since when sending advertising, segmented, depending on location and visits, You can find out about the latest news that best suits your preferences and interests..

The Spanish company Neuromobile has developed Output (Advanced Active Dynamic Indoor Location System), an indoor location engine implemented in all its solutions for shopping centers and retail that improves indoor geolocation. A solution that allows you to develop more personalized campaigns, tuned and intelligent, in accordance with the tastes and preferences of the public in these spaces.

In addition to functioning as a marketing tool for the retail sector and shopping centers, The technological innovations that have been implemented provide benefits to both consumers and space managers.. When sending advertising, segmented based on location and visits to the commercial space where the solution is deployed, Consumers can find out about the latest news that best suits their preferences and interests..

At the management level, Output does not require additional technology deployment, saving costs and installation time, and is easily handled, without the need for specific technical knowledge.

“This solution takes advantage of the infrastructure present in the environments in which it is deployed, which represents a significant saving in both installation costs, Startup and maintenance time for WiFi access points. Besides, covers more than 90% of mobile users entering a commercial space, something that especially distinguishes us”, explains Roberto Espinosa Blanco, Neuromobile Strategy Director.

Among the features that Salida incorporates is Users Behavioral Analytics, that offers information related to user behavior patterns. Allows you to obtain information such as, For example, the most used route to cover the journey between two areas of the shopping center, information that in some environments can be decisive when offering personalized services to visitors.

Localizer Performance Analyzer is a functionality that allows you to obtain information about the current state of the system and assess the evolution of its performance over time. Detects changes in the shopping center infrastructure to be able to adapt the operation of the positioning algorithm to any new situation and maintain optimal performance.

Finally, Multilevel Location Service allows you to perform zoning at different levels, and adapt the accuracy of the system to customer needs. The technology deployed learns to offer detailed information for each business within a shopping center, For example, or even by areas within the same business.

Neuromobile offers technological solutions to facilitate the management of various business areas by knowing the tastes and preferences of the public.. Through geopositioning and the development of Business Intelligence, offers an omnichannel marketing service aimed at public-facing spaces. Its technology allows companies to obtain direct information about the needs of their customers, which allows them to adapt to them, respond in a personalized way and generate a positive user experience.