7-Eleven México centrally manages its digital signage network with Scala
The infrastructure, which is installed in 210 stores with plans to expand to 500 before the end of the year, Use Scala Designer to create and manage screen content, being easy to update through the Content Manager.
7-Eleven México is a chain of convenience stores that has more than 1.700 stores in various areas of the country. In order to boost food sales, they decided to implement a digital signage solution that would be profitable and impactful for customers who are in the establishment for a minimum period of time..
The company in charge of carrying out this project has been Tecnomanía, partner of Scala, who began its installation in a few stores at the end of 2012. Today it is already implemented in 210 y, Given the results obtained, he hopes to achieve the 500 stores throughout Mexico later this year.
Within each store, two screens have been strategically placed in the hot food area., featuring still images and videos showing freshly prepared food.
Depending on the time of day, images are dynamically updated. At lunch time, sandwiches with fresh ingredients are displayed, later these change with glazed sweets and sprinkled with a cup of hot coffee.
One of the screens is dedicated to informing customers of special offers, promotions or meal combinations, and the second shows images of the suppliers, promoting the high quality food on offer.
Following the digital solution implemented, 7-Eleven saw an increase in hot food sales. The screens, being eye-catching, influence the customer's purchase by seeing the suggested products and offers.. Animations play an entertaining role in creating an enjoyable shopping experience. For example, If a customer comes to buy a sandwich, dynamic images and promotional offers can entice the customer to also buy a drink, a complement or a dessert.
Two aspects of this digital solution were fundamental to the success of the project: reliable functionality 24 hours and the ability to centrally manage content. With stores operating day and night, los 365 days of the year, a system that did not fail was essential.
Using Scala Designer software, content is created and managed centrally, being easily updated instead through the Content Manager interface. This tool makes it possible to optimize the administration and control of the digital signage network., which reduces the resources required to carry out these processes and maintain it. Has template support, content distribution based on a plan, schedules and playlists, features that help maintain control of the network from any computer that is connected to the Internet.
Deploying content to hundreds of screens in all stores at the same time ensures that corporate brand standards are consistent.
“Since we used Scala, work is easier and more agile, the way to create playlists, the way to upload content, as well as managing the wide variety of formats that are used”, comments Andrés Villaseñor, commercial director of Tecnomanía.
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