Elo shows at Paris Retail Week how to reduce the gap between the online world and physical stores

In collaboration with Equipmag, has come with its latest interactive digital signage touch screens that range from 10 at 70 inches, which includes the series 02 and the I-Series family. Besides, has come with a wide range of point-of-sale solutions that allow the implementation of e-commerce within the store in a simple way.

“Attract, Engage, Connect…” (“Attract, hook, connect…”) is the solution of Link Touch designed to attract shoppers when they pass through a store through interaction. A proposal that has been exhibited at the stand of Equimap during Retail Week (Paris Retail Week), which has been celebrated 12 al 14 September.

As a provider of digital touch screen solutions and one of the pioneers in this type of surfaces, Elo has presented practical examples on how to improve buyer interaction, increase in-store sales and build brand loyalty.

“Technology is changing retail and Elo wants to be at the forefront. Audiences expect rich, digital experiences in their physical world. Mobility has dominated the last decade of the market's technological innovation focus, with the touch screen as the preferred interaction device between people and computers. Now, “New compressed interfaces and robust cloud infrastructure are transforming the physical-digital world of retail.”, explains Martín Bais, General Manager EMEA at Elo.

Whether for public spaces, for lively and animated interactions, or in private settings, for secure and personal transactions, Elo has solutions with the right size for each application. In collaboration with Equipmag, At Paris Reatil Week, Elo has shown its latest tactile models of interactive digital signage that range from 10 at 70 inches. Among them, series included 02 and the I-Series family. Besides, has come with a wide range of point-of-sale solutions that allow the implementation of e-commerce within the store in a simple way.

Besides, Elo experts have taken the opportunity to demonstrate how easy it is to develop online digital marketing campaigns in the store itself using an innovative Internet of Things system (IoT) composed of hardware, EloView cloud software and infrastructure.
Thanks to this innovation, Brands and store owners can turn Elo touchscreens into interactive, customer-facing experiences, while leveraging your existing creative assets like apps, videos or websites.

With simple device management options, content delivery and easy integration with existing content management systems (CMS), Retailers can turn their creative assets into an experience that builds their brand image., in addition to achieving purchase incentives through data capture and analysis. All this in real time, using different ultra-thin touch screens, either with projected capacitive technology (PCAP) or infrared touch solutions, with up to ten simultaneous touches.

Bais anticipates that in “the near future we will experience a transformation of physical stores, turning them into totally interactive spaces.”. Beyond any hardware, CMS and or remote device management system, what ultimately, We wanted to share with Equipmag retailers and partners, in Paris Rail Week, It is our experience to reduce the gap between the online world and physical stores to maximize income through the emergence of electronic commerce in the latter”.

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