Innovae applies virtual reality to company stands at fairs and exhibitions

The technology company has applied its solutions based on these technologies to the commercial environment of fairs and contests so that companies show their products not only in an innovative way to their clients and visitors., but so that they interact with their functions, features and handling.

Augmented reality and virtual reality have become powerful commercial tools to display environments, products and services in a precise and impactful way to any client. With this concept, Innovate has applied these technologies in the spaces of some companies at fairs, national and international conferences and exhibitions.

An example of this has been the collaboration carried out between Innovae with Danobat and Soraluce, machine tool manufacturers, that they have offered in the industrial events in which they have participated, como en International Manufacturing Technology Show, recently held in Chicago, Innotrans in Berlin, virtual reality experiences for customers and visitors who have passed by their stands.

Thanks to the creation of a powerful virtual reality content platform developed by this specialist, that works on HTC Vive devices, visitors have been able to view, handle and interact with the products presented by these companies and even tour their facilities as if they had been transported from the stand to the corporate headquarters.

Another possibility, carried out in this case in Innotrans 2016, has been the creation of a virtual reality movie theater in which six people were simultaneously and synchronized 'transported' to one of Danobat's production facilities..