Samsung helps Restalia implement a digital signage circuit in its franchises
In order to convert your points of sale into communication channels with the customer, The implementation of this digital signage network has already been carried out in 250 of its establishments with an installed base of one thousand Led screens from 40 y 55 inches of the Korean firm. In addition, These stores also have MagicInfo S software to update the contents.
The restaurant franchise company Restalia has installed a dynamic circuit with large format screens in the restaurants of 100 Montaditos, The Good Burger (TGB) and the La Sureña brewery. This project has been carried out with Samsung and the objective it pursues is to look for new means to connect with consumers and convert its points of sale into means of communication with the client..
At the moment, Thousands of LED screens have already been installed 40 y 55 inches of the Korean firm in 250 establishments of the Group's brands. Besides, These stores also have MagicInfo S software to update the content on each of the display media and streamline the processes of each brand..
“Using MagicInfo S eliminates the need to install computers and video players on site.”, simplifying infrastructure considerably. Eliminating investment in own structures, “We make the expansion of our project more flexible and simpler”, affirms affirms Sara Vega, Marketing Director, Communication and Institutional Relations of the Restalia Group.
After the integration of these solutions in the Restalia premises, Billing has increased depending on the brand and product, and another one-way communication channel has been established with the customer at each point of sale. “At Restalia we value the possibility of connecting with the consumer's lifestyle, offering content about our brands and our value proposition”.
The Restalia group began its journey in the year 2000 In Islands (Huelva), installing your first location 100 Montaditos in Madrid three years later and in 2006 began its expansion through the main cities of Spain.
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