Audiovisual Architecture carries out the audio and video project for the Hard Rock of Valencia

The Zaragoza company has signed an agreement with the American franchise to design the project, supply the systems and execute all the audiovisual equipment of this new location in the Valencian community, which adds to the seven it already has in Spain.

The well-known American restaurant chain Hard Rock Cafe has completed the works on its new premises in Valencia, the eighth franchise in Spain, whose design project, supply and execution of all AV equipment has been carried out by the specialist Audiovisual Architecture, based in Zaragoza, after passing the analysis carried out by its managers in this area of ​​the Orlando headquarters (Florida ).

The new Hard Rock Café in Valencia is structured on two floors with a basement (some 1.200 square meters of surface), that house a typical American food restaurant, spaces for live music and the Rock Shop, the store famous for selling exclusive merchandising from each city. All the chain's establishments are decorated with rock cult objects, such as guitars or musical instruments from famous groups that are donated by the artists themselves or acquired from private collections.

The technical project carried out by Arquitectura Audiovisual is based on a complete reproduction solution, audio and video transmission and management, digitally processed and capable of reproducing all the audiovisual content that Hard Rock Café uses in its daily activity.

The sound equipment chosen for this establishment is from the manufacturer. JBL, with amplification Crown Audio and digital audio processing with equipment BSS Soundweb, that manage all the audio content that must be played in a personalized way in both the different areas of the premises, as well as their stages during live events.

The Audiovisual Architecture engineering department has carried out a personalized development of a system control interface that, via wireless touch screens, allows you to manage with total mobility and autonomy the contents that must be played in each area of ​​the premises and under what conditions they must be listened to.

Forty professional monitors have been installed in the viewing area distributed over the two floors of the premises., that receive high definition video content that is decided at all times from Hard Rock Café's own servers, as well as from local sources (cable TV, Blu Ray, HD cameras) to broadcast live events taking place at the venue.

The entire process of distribution and management of video signals is carried out using HDMI matrices of Kramer Electronics, that allow you to select which signal you want to reproduce on each of the existing monitors. The distribution of all video signals to all screens is done with HDBase-T, since it sends the signal in Full HD quality to the visual systems without loss of quality, even with long wiring distances.