Health&Pharma TV transforms the pharmacy from the Lorca earthquake into the most digital in Spain

This project, carried out by the franchise specialized in digital signage for this area of ​​Grupo Telecoalia, It involves not only the recovery of this establishment, after the earthquake that devastated 2011 Lorca, but its digital transformation with the largest Led facade in Spain to date.

The Spanish company Telecoalia Group has recently completed a new project in the pharmacy sector, made by your franchise Health&Pharma TV for this environment, with the digitization of the San Diego de Lorca establishment (in Murcia), which was seriously affected by the earthquake 2011.

Like many historic buildings in the old town of this city seriously damaged by the earthquake, This pharmacy had to be completely demolished, although the office remained open uninterruptedly during this tragedy in which nine people died and hundreds were injured, to provide the people of Lorca with basic and emergency services.

Years later and after a deep rehabilitation, The San Diego de Lorca pharmacy reopened its doors, and when almost six years have passed since the incident, Those responsible for this establishment celebrate the adoption of the latest digital technologies, with the installation a few months ago of a large format digital medium (of 20 m²) with LED technology, that have placed it at the head of the pharmacies in Spain with the largest digital facade.

This digital transformation process has been carried out by the Murcian company Health & Pharma TV, specialized in the installation and management of content of this type of media with an entertainment channel called Infotainment (more data in Digital AV Magazine).

With this great project, pharmacy pharmacy is united to ‘Prim Pharma’, the first national digital advertising network on pharmacy facades, which serves as a showcase for pharmaceutical laboratories to promote their products.