Brand Digital and NetScreen innovate in retail with the range of dynamic POS Led Display advertising

The imminent edition of the event for the retail industry Euroshop 2017 is the framework chosen to present this range that combines LED digital technology with dynamic advertising to offer a differential communication and product promotion experience..

POS Led Displays is the name that Brand Digital, Portuguese specialist in digital outdoor and indoor advertising, in collaboration NetScreen, brand manufacturer and distributor, has given its new range of equipment with Led technology for dynamic communication and product display at the point of sale (POS), which adds to its line of Led Mupis systems, Led Box y Led Billboards.

Among other features, POS Led Displays offer more versatility in the segmentation of communication and content, in its impact and in the brand image and promotion of the products on display, with the possibility of rotation thereof, to offer firms a differential way, dynamic and flexible when carrying out your promotional campaigns at the point of sale.

This has been the case of Bacardi-Martini in Portugal, whose managers have pointed out that “it is a different team that allows brands to stand out in an environment that tends to be static in a store.”. Versatility is another differential, since it facilitates the promotion of several brands from the same supplier in this Led display. Definitely, It is an innovative form of communication, attractive and impactful in the consumer purchasing decision process, “which allows brands to sell their products more qualitatively”.

The official presentation of POS Led Display will be at the retail sector event Euroshop 2017, which will take place 5 al 9 March in the German city of Dusserldorf, and in which the formats and sizes of the range will be shown to adapt to the different product segments: Standard, displaying products individually on four shelves; POS Cooler, to display products individually and on a palette, plus space for a refrigerator; y POS Hybrid, to display products individually and on a palette.