DS Automobiles helps virtual reality to present the DS 7 Crossback

He has used the virtual garage tool to adapt the DS Virtual Vision experience on an immersive trip for the company's new SUV model, allowing visitor to go to the Geneva Hall explore the original characteristics of their interior and exterior in a realistic environment, Using HTC Vive Virtual Glasses.

DS Automobiles, PSA Group Premium brand, It has transformed its exhibition room and dynamized the purchase of cars offering an immersive virtual reality experiences with DS Virtual Vision. Among its latest initiatives is the use of the 3D Virtual Garage solution, developed by Dassault Systems, For the launch of Nuevo SUV, DS 7 Crossback, In the 87th Geneva Hall (Geneva International Motor Show – Will be born), that is being held until Sunday 19 March.

Virtual reality technology can help the automotive sector brands convert the visit to a concessionaire into a turning point for both consumers and retail. DS Automobiles takes advantage of virtual applications and virtual reality to offer visual and great impact marketing as well as a sales experience that emotionally connects consumers and allows them to discover the DS virtually 7 Crossback before its commercial launch, In addition to all brand models. So, You can adopt an alternative distribution form that helps optimize the concessionaire space and increase sales.

DS Automobiles has used virtual garage to adapt the experience, called DS Virtual Vision, on an immersive trip in the DS 7 Crossback and in all your collection. Based on the platform 3DSperience of Dassault Systems, Virtual Garage offers 3D automotive marketing and sales materials, applications and experiences that communicate the brand or product to your target audience.

Asisters to the Geneva Hall can submerge virtually in the Plaza de la Concordia de Paris, where you can see an advance of the SUV and its limited edition of the DS model 7 Crossback the first, next to your physical cars during the official presentation. Visitors can enter the SUV, walk around and explore the original characteristics of its interior and exterior in a realistic environment, Just using virtual reality glasses HTC Vive.

Besides, DS Automobiles plans to install DS Virtual Vision on its European commercial network. Here, Consumers can discover and configure the virtual reality by choosing multiple combinations for each model, such as, The Embels, The colors of the body and equipment.

“The 3dexperience platform allows automobile brands to differentiate and reinvent experiences in exhibition halls instilling a game environment, Virtual reality, interaction and discovery, In addition to consumer tastes and preferences in real time in exploration and purchase processes, even before the vehicle is physically available ”, explains Olivier Sapppin, vice president, Transportation & Dassault Systems Mobility Industry.

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