DS Automobiles uses virtual reality to present the DS 7 Crossback

It has used the Virtual Garage tool to adapt the DS Virtual Vision experience into an immersive journey through the company's new SUV model, allowing visitors to the Geneva Motor Show to explore the original features of its interior and exterior in a realistic setting, using HTC Vive virtual reality glasses.

DS Automobiles, premium brand of the PSA Group, has transformed its showroom and boosted car buying by offering immersive virtual reality experiences with DS Virtual Vision. Among its latest initiatives is the use of the 3D Virtual Garage solution, Developed by Dassault Systèmes, for the launch of new SUV, DS 7 Crossback, at the 87th Geneva Motor Show (Geneva International Motor Show – GIMS), which is being held until Sunday 19 March.

Virtual reality technology can help automotive brands turn a dealership visit into a game-changer for consumers and retailers alike. DS Automobiles leverages virtual apps and virtual reality to deliver high-impact visual marketing and a sales experience that connects emotionally with consumers and allows them to virtually discover the DS 7 Crossback before commercial release, in addition to all the brand's models. Like this, You can adopt an alternative distribution format that helps optimize dealer space and increase sales.

DS Automobiles has used Virtual Garage to tailor the experience, called DS Virtual Vision, to an immersive journey on the DS 7 Crossback and throughout its collection. Based on Dassault Systèmes' 3DExperience platform, Virtual Garage offers 3D automotive sales and marketing materials, Apps and experiences that communicate the brand or product to your target audience.

Geneva Motor Show attendees can virtually immerse themselves in the Place de la Concorde in Paris, where they can see a preview of the SUV and its limited edition DS model 7 Crossback La Première, next to their physical cars during the official presentation. Visitors can enter inside the SUV, Walk around and explore the original features of its interior and exterior in a realistic setting, just by using virtual reality glasses HTC Lives.

On the other hand, DS Automobiles plans to install DS Virtual Vision in its European sales network. Here, Consumers can discover and configure the car in virtual reality by choosing multiple combinations for each model, such as, the trims, Body colours and equipment.

"The 3DExperience platform enables automotive brands to differentiate themselves and reinvent showroom experiences by instilling a gaming environment, virtual reality, Interaction and discovery, in addition to the tastes and preferences of the consumer in real time in the exploration and purchase processes, even before the vehicle is physically available", explains Olivier Sappin, Vice President, Transportation & Mobility Industry by Dassault Systèmes.

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