The VR/AR ObseRVatorio will bring together the technological leaders of this environment in Malaga

Companies like Samsung, as a main tech partner of the days; HTC Vive, Nokia and Sony Playstation have announced their participation, he 19 y 20 next July, in the first edition of this observatory that will take place at the Malaga Content Center.

Of the 19 al 20 next July, at the Digital Content Center of Malaga, Medina Media organiza VR/AR Observatory, which has the participation of references in these technologies such as Samsung, which as main tech partner will offer demonstrations of its Samsung Gear glasses in both the Demo and Networking areas.

He has also confirmed his presence HTC Vive, with your business development director for the virtual reality area, Antonio Tallon, at the front to explain to the attendees the applications that this technology has in sectors such as industry, architecture and design.

Nokia will also participate in this first edition of the VR/AR ObseRVatorio, and his delegation will be headed by Álvaro Villegas, director in Spain of the prestigious Bell Labs. Just as the company Sony-Playstation, represented by Jorge Huguet, marketing director for Spain and Portugal at Sony Computer Entertainment (Playstation).

As already mentioned Digital AV Magazine, The objective of these sessions is to examine the current situation and national and international projects in virtual reality, augmented reality, mixed reality, in 360 degrees, contents, advertising, training, video games, eSports, etc.

The European Broadcasting Union (EBU-UER), through your media strategy and development manager, Midian Asseraf, will present a report on the companies that are betting on virtual reality and why they are doing it.

During these two days, Spanish and foreign companies, as well as startups, They will have the opportunity to present their news at an event in which networking meetings are scheduled, conferences, round tables and demos. The next 1 In June, the agenda will be announced and registration will open for this first edition of the VR/AR ObseRVatorio.