The Alliance will focus on five strategic phases that combine the competences of both companies. These include the work of customer management, as well as creative development, the acquisition of images in 360, programming and installation events.

Agreement VR Visyon and LaviniaNext

Agency solutions end-to-end of the Group Lavinia, LaviniaNext, and the company's consulting and services in emerging technologies, Visyonthey have signed an agreement to carry out proposed joint in the field of virtual reality and get a higher position in the sector of new audiovisual experiences.

The agreement focuses primarily on the creation of projects of virtual reality with five strategic phases that combine the competences of both companies. These include the work of customer management, as well as creative development, the acquisition of images in 360, programming and installation events.

The ultimate goal is to promote the market of virtual reality international obtaining the collaboration of major brands and enhancing its presence at events.

"Emerging technologies such as virtual reality will be a linchpin in new the brand communication strategies to establish emotional links with its public objectives. Is for this reason that the best way to implement innovative strategies in an effective way is to work together with communications agencies to bring the maximum value to new formats of content and digital marketing campaigns", explained Père Pérez, CEO of Visyon.


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By • 7 Jul, 2017
• Section: Business, Augmented reality, Simulation