Coca-Cola transforms DooH with the world's first robotic 3D billboard

In New York's iconic Times Square, the specialist Space150 and the soft drink brand have given a new dimension to outdoor digital advertising, this time with a robotic 3D system created with 1.760 Led cubes and independent movement and 245 fixed, that perform spectacular choreographies depending on the content shown.

The first outdoor advertising (OOH) in 3D made to date has had a no less impressive scenario, like New York's Times Square, through which they travel around 300.000 personas, witnesses of the surprising visual experience created by the agency Space150, specialized in engineering and digital design solutions.

To create this innovative robotic 3D billboard for this soft drink multinational, 1.760 Led panels with independent movement, along with 245 static Led panels that, depending on the content displayed, They perform impressive animated 3D choreographies that capture the attention of the thousands of tourists and citizens who visit this nerve center of Manhattan every day..

As Kim Gnatt has pointed out, director of Coca-Cola's North American business strategy group, “from the beginning, Our intention was to create a moment of relaxation and pause to have our refreshment in the busy atmosphere of Times Square.. “Our patented 3D technology energizes our iconic brands in a unique and differentiated way that we hope will capture people’s attention and make them want to engage for longer.”.

This revolutionary and gigantic dynamic Led screen, of 20.7×12,8 metros, has passed rigorous testing to withstand the difficult weather conditions of New York. Each high-resolution LED cube is programmed to extend and retract independently, pretending to approach the audience and showing this summer the company's range of drinks to combat thirst and want to drink an ice-cold Coca-Cola, Zero, Light, etc.

At the forefront of outdoor advertising innovation, Coca-Cola has renewed the success it had in 2004 on your screen in Times Square (and almost a hundred years after he installed his first advertising in this square) applying its proprietary motion technology, in whose design, manufacturing and testing its R&D team has been working on for the last four years, engineering and marketing in collaboration with numerous partners.

“Times Square is an iconic symbol of America and the epicenter of outdoor advertising.”, "So we wanted our new sign to be different from anything that had been seen before," says Miller.. This summer's 'Share a Cold Coke' campaign is all about togetherness, “So we saw the opportunity to use this valuable and visible space to celebrate with a wide audience the experience that Coca-Cola can offer.”.

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