Tech Data presents its new global corporate brand and its vision of the future in the wholesale market

The technology wholesaler will now operate as a unified brand in all its markets, which will allow its partners to benefit from its extensive end-to-end portfolio of products, solutions and services.

The new, unified brand identity of Tech Data aims to highlight the expansion of the scope and benefits of the technological wholesaler as a global reference in distribution and technological services.

After the purchase of AVnet Technology Solutions at the end of last year, The company has established a single brand “that expresses the scope, the efficiency and technical knowledge of the combined organization”, from which its partners will also benefit with a range of products, end-to-end solutions and services.

This is what Bob Dutkowsky has stated, president and CEO of Tech Data (in the attached image): “Our brand has evolved in parallel with our transformation to anticipate the future. We are proud to introduce this new Tech Data today and open a new chapter in our company's history with a new global brand that focuses on the proven strength of the Tech Data name and conveys a unified promise of integrity., experience and excellence”.

As a reference for the technological channel, Dutkowsky points out that “our teams have highly specialized skills in new generation technologies.”, extensive service and software capabilities and the best logistics in the industry, all supported by a global IT system capable of multitasking, from processing the sale of a laptop to setting up a complex multi-vendor solution. Tech Data has become a company that delivers business results, not just products”.

To take a specialized approach, while maintaining service levels for partners, the company has grouped its offerings into two main portfolios of solutions under the Tech Data brand:

Endpoint Solutions, formerly known as Broadline, which mainly includes PC systems, mobile phones and accessories, printers, peripherals, consumables, software and consumer electronics.

Advanced Solutions, including technologies for data centers, such as storage, networks, servers, advanced technology software and converged and hyperconverged infrastructures, to which are also added new generation technologies such as Cloud solutions, IoT, mobility, security and analysis.

Tech Data's next-generation technological solutions, as well as its life cycle services offering, CRM, integration and supply chain, They are present in both the Endpoint and Advanced Solutions portfolios..

Tech Data will also continue to market three lines of specialized solutions: Datech Solutions, Maverick AV Solutions y Global Computing Components. Azlan, Tech Data's European brand specialized in business solutions, It will gradually be discontinued and will be incorporated into the Advanced Solutions portfolio..

Although the Tech Data name and logo have not changed, Yes, the color palette and graphic elements have been updated to incorporate its foundation and its new dimensions, bringing together the unique capabilities of Tech Data and Technology Solutions into a modern, global brand.