Charmex incorporates Sony's professional solutions into its AV offer

The B2B wholesaler will distribute robotic cameras in Spain, video mixers, remote control units for robotic cameras, remote controls for live event production, remote cameras for conference rooms and auditoriums, and portable mixing systems for live productions.

Charmex has reached an agreement with Sony Professional Solutions Europe to distribute the Japanese brand's professional broadcast products in Spain.

Thanks to this agreement, will incorporate unpublished products to its catalog for its distribution channel such as robotic cameras, video mixers, remote control units for robotic cameras, remote controls for live event production, remote cameras for conference rooms and auditoriums, and portable mixing systems for live productions.

“We chose Charmex as a partner for the distribution of our range of professional products aimed at corporate applications due to its clear orientation to offer technological solutions to its clients., which coincides with one of the objectives of Sony Professional Solutions Europe, What is offering value-added solutions?. We think that our range of robotic cameras and video mixers complements the product portfolio currently marketed by Charmex., thus allowing them to expand the business of their partners”, explains Marta Bragado, channel account manager Iberia de Sony Professional Solutions Europe.

The Sony executive also highlights that “Charmex has a commercial structure, pre-sales and technical and logistical support at a national level that offers the possibility of reaching all parts of Spain with our products. It also brings us closer to some clients to whom our traditional distribution network does not have access.”.

On the other hand, Marta Bragado highlights that Charmex is a very active company in terms of marketing and training: “This guarantees us an increase in our presence in the B2B and corporate market.”. It is a great satisfaction for us that you trust our products and help us make them known to your partner network.”.

“Our distributors will now be able to count on a new range of signal capture and processing products to offer in their projects.”, whether they are integration companies that wish to incorporate robotic cameras into their facilities and complement them with other products from our catalog, or renters who want to offer these solutions for their clients' events, expanding your business possibilities. Ultimately, “This is an excellent opportunity to give this Sony line a greater presence in the professional audiovisual channel.”, comments Ignacio Martín, Signal Management Product Manager at Charmex.

Charmex will present Sony products to its distribution channel at the AV PRO Signal Management and Control event organized next 17, 18 y 19 October at its headquarters in Barcelona.

Sony solutions that Charmex will distribute

BRC Series PTZ robotic cameras with rotation, Tilt and zoom that remotely capture broadcast-quality Full HD images from discreet or hard-to-reach locations. Ideal for TV newsrooms, remote studios and live broadcast rooms, auditoriums, worship centers, courts, classrooms or sports stadiums.

Remote controls for easy and ergonomic control of multiple remote PTZ cameras with a wide variety of applications, from live events to conference rooms, television studios, education centers and places of worship.

SRG Series PTZ Desktop Cameras with Tabletop or Ceiling Mount for Business Applications, educational and telemedicine solutions that capture high-quality color video images for boardrooms, assembly halls and training classrooms.

High-performance SD/HD video and audio mixers that are easy to use and operate. Ideal for small broadcast operations, product promotion, public and live events, music video creation and all kinds of business activities, including seminars and conferences.