'Reflections' transforms the iconic Guggenheim façade with dynamic projections and light

Nearly 300.000 Spectators have seen these days the innovative projection made on the titanium façade of the Bilbao museum by the British company 59 Productions, that has used fifty high-luminosity equipment, to culminate the celebrations of its twentieth anniversary.

Los 30.000 m2 of the sinuous titanium façade of the Museo Guggengeim then Bilbao, building designed by the American architect Frank Gehry, has transformed during the last few nights (from the past 11 al 14 October) on a large canvas of dynamic images and light effects, accompanied by sound that made up 'Reflections', an amazing video projection show created by the specialist 59 Productions to put the climax to the celebrations held on the occasion of the institution's twenty years and share it with citizens and visitors.

This is what the director of the Guggenheim has pointed out, Juan Ignacio Vidarte: “It is the finishing touch to the celebrations of the museum's twenty years, the most massive and spectacular event. We wanted to share the anniversary with all citizens and thank you for your support. To those here and to those around the world, thanks to which we have added twenty million visitors”.

The experience of the London company 59 Productions, responsible for the opening ceremony of the London Olympic Games 2012 and winner of a Tony Award, has been at the service of this celebration to show in 'Reflections' the history of this emblematic building of the city. A project that has been possible thanks to the collaboration between the Bilbao City Council, the Provincial Council of Vizcaya (Bizkaia) e Iberdrola.

To achieve this, fifty projectors have been used., located on the other side of the Nervión estuary, that have offered a total of one million lumens during the seven daily projections, each twenty minutes long, which have been carried out for four days, which was completed with a powerful light projection set (located in the Iberdrola Tower) and music.

“It is a complete audiovisual spectacle; with images, music composed expressly for the occasion by Nick Powell and light projections - Vidarte points out -. During those twenty minutes of projection, a story is told in four chapters: Bilbao's industrial and port past; the genesis and construction of the Guggenheim; its status as a cultural institution, and his relationship with artists”.

For your part, Leo Warner, director and founder of 59 Productions, explains in detail that “with ‘Reflections’, The Guggenheim Museum in Bilbao embarks on a fast-motion journey through an entire climatic year, in which the seasons follow one another, The clouds rush by and delicate auroras are reflected in the titanium plates. The museum is at the mercy of a scorching sun or battered by powerful thunderstorms. The curves and faces of the building also transform into living organisms: the surface transforms into fish scales, bird plumage, crystalline facets and oxidized and weathered metal, before disintegrating’ in digital particles, while music transports us to the computer age”.