Universal Pictures UK has launched a free application platform for augmented reality of Aurasma allowing to see in some tourist sites of London, if you look at them through the screen of an iPhone, iPad or Android, images of King Kong, the car's ' Back to the future ', or one of the dinosaurs of 'Jurassic Park'.

Universal Pictures and Aurasma they have teamed up to create an experience of augmented reality that gives life to three of the most representative of these studies of film characters. With the Universal 100, available for free in Apple's App Store application, you can see King Kong climbed to the column of Nelson's Trafalgar Square, a T-Rex in the Buckingham Palace or the DeLorean's 'Back to the future' at Westminster Bridge.

The Universal 100 application is part of the celebrations of the 100th anniversary of this film Studio. He makes films characters appear to interact with these monuments in London. The characters appear on the screens of the iPhone, iPad and Android when these are placed against these places of tourist interest.

When a supported device is oriented towards Big Ben, the DeLorean 'Back to the future' is flying over the bridge; When it is pointed to Trafalgar Square, King Kong scales by the Nelson column; and a Tyrannosaurus Rex's 'Jurassic Park' will come to Buckingham Palace when devices are pointing in his direction.

The application is also compatible with DVD and Blu-ray limited edition 15. The characters on the covers will move when users put the devices on them. The application can be downloaded on iPhones 4 and 4S, the iPad and high power of Android technology. It will be available free from the App Store of Apple and Google Play for Android and iOS devices.

Randel Bryan, Director of digital marketing for Universal Pictures UK, said: "we wanted to create something truly exciting that fans of the films wish to assess and collect, and we believe that tools of Aurasma reality-enabled" increased have succeeded, bringing the magic of our films to the palms of your hands. ""

Martina Rey, Managing Director of Aurasma, said: "It is exciting to bring life to these iconic characters using augmented reality and, above all, to see them around London."


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By • Apr 26, 2012
• Section: Augmented reality