Textura connects its flagship points of sale with a digital signage network

This company is modernizing its stores by implementing omnichannel models, interactive and connected. Beabloo has been responsible for implementing a digital signage system 3.0, visible both inside and outside, in more than half of its national establishments.

The company Textura is in a process of reconverting its stores by implementing omnichannel models, interactive and connected. With this objective, it has connected its establishments nationwide through the digital signage solution. 3.0 of Beabloo.

A year ago, this company, which focuses its activity on the textile sector, began the process of digitizing its points of sale, giving an iPad to each saleswoman to perform multiple tasks with it, from online sales from the physical store to presenting their own collections in digital format to customers in their establishments, going through many other digital processes necessary in the daily management of the business.

Barcode readers have also been implemented to bring an interactive element to product images..

Now it has taken a step further in its digitalization process and, in a second phase, has digitally transformed its flagship establishments and soon plans to operate in smaller stores. To achieve this transformation, Textura went to Beabloo to study what processes should be implemented to gain greater visibility, agility and precision to improve communication with customers within the point of sale.

In this way, the store that Textura has in the L’Illa shopping center in Barcelona, has become the reference model of this digital transformation. With this point of sale at the forefront, the new Textura stores are connected surfaces, technological and interactive that allow you to increase the visibility of your campaigns and the exposure of your collections, something that adds to the advantages for the client already obtained with the digitalization of processes through iPads.

The media players that can currently be found within your stores can be controlled from a comprehensive content management platform, personalized by Beabloo.

Textura's new omnichannel stores allow information to be updated from the headquarters within a visual and modern format. This smart signage network allows them to optimize their communication within a sustainable line, ecological and environmentally friendly.