In the VIP areas, bars, restaurants and F & B outlets have been installed around 200 screens. A network that provides a direct channel of communication with the public in all spaces and a means to distribute streaming.
Opened in 2008, the Mercedes-Benz Arena It is a multi-purpose facility located in Berlin, owned by Anschutz Entertainment Group (AEG). With capacity for up to 17,000 spectators, it is one of the largest stadiums of Germany and has played host to some of the most important in the world of music and sports like UFC and NHL Ice Hockey, FIBA Basketball groups and team. In 2015, Mercedes-Benz became the main sponsor of the place; previously O2 World.
After the investment of their new sponsor, AEG chose to upgrade the technological infrastructure of the stadium, with a new system of digital signage, and IPTV to improve the customer experience and develop new revenue opportunities.
AEG wanted a cost-effective solution for IPTV and digital signage that would offer all the features expected by the modern Stadium with remote control screen, scheduling of content, event triggers (triggers), delivery of social networks, access of users and IP transmission of low-latency control. The technology of Tripleplay It has been the choice for a new technological infrastructure of the Mercedes-Benz Arena.
Around of 200 screens with IPTV and digital signage capabilities have been implemented at the Mercedes-Benz Arena using Tripleplay IPTV Head End and Digital Signage CMS. A solution that works with servers of HP Enterprise and STB decoders Amino H150, responsible for delivering the content to screens NEC Professional level.
The screens were deployed in the VIP areas, bars, restaurants and retail outlets of F & B, giving AEG a direct channel of communication with the public in all areas of the enclosure and a large network to distribute streaming.
Tripleplay platform is also integrated with the software of marker Schauff and iCast, allowing statistics and game times to be displayed in any of the screens, providing a single point for the team in place to manage the day of the event.
As a source of additional content, TripleSign Digital Signage from Tripleplay distributes social media used by the Mercedes-Benz Arena, creating an instant platform for visitors, by linking the mobile experience to the flat screen.
As part of the solution, the Tripleplay low latency HD Encoder has been deployed at the Mercedes-Benz Arena allowing the transmission of live events and sports broadcasts from 'in-bowl' to any screen or device signalling network Digital, with less than 300 milliseconds of delay from end to end.
To ensure that low-latency live content, gets to make visitors feel more inclined to leave their seats and visiting the establishments of foods and drinks and shops without losing any of the action that is taking place in the area of game.
To ensure that access to the system is controlled and complies fully with the policies of AEG, the Tripleplay solution is integrated in the Active Directory of the operator user access system and complies with corporate security requirements.
This integration ensures that users of the platform only Tripleplay arise areas of the system to have access, providing an additional level of security and control for the technical equipment of the place.
Mercedes-Benz Arena has also implemented control of Tripleplay, TripleClient, STB clients in tablets and phones of employees, to program the ignition and shutdown screens and projectors of the rooms, alter the screen volume and allow the control ad-hoc for each one of them. In this way, gets a unique experience in every one of the 200 screens installed.
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• Section: Study cases, Control, OUTSTANDING, Digital signage, Display, signs distribution, streaming Media