Charmex opens its first office in Portugal and consolidates its presence in the country's audiovisual market

The new facilities have a showroom that offers a dynamic space to promote the interactive solutions it markets for the educational and corporate sectors.. The digital signage product line will also be represented by Unilumin's offering, Novastar, Vivitek and Vestel.

Charmex has opened its first office in Portugal, in a space that includes a showroom where distributors and customers can test and interact with the audiovisual solutions marketed by the company, oriented mainly to the corporate and educational markets.

The new facilities, which are located in the Bela Vista Office business center in Cacém, near the center of Lisbon, They are headed by Bruno Couto, commercial representative of Charmex in Portugal since the year 2009.

The wholesaler's activity in the Portuguese country represents a strategic market for the company due to its proximity and dates back more than 20 years, when its founder, José E. Verdú, began the company's operations through the local distribution channel.

“With the opening of this new showroom we want to further consolidate our presence in the country, strengthen relationships with our local distributors and give them the opportunity to use this space for their own use in their demonstrations to clients. In short, it is about having greater proximity to our local network of distributors to provide them with a better service in the marketing of audiovisual solutions within a B2B market., and offer them the best advice on their projects”, explains Iñigo González, Charmex International Expansion Director.

In this last year, Charmex has made a special effort in the development of audiovisual integration projects in Portugal. fruit of it, through specialized integrators, The facilities of two important multinationals present in the country have been equipped with the Evoko Liso device, that allows the management and administration of the numerous meeting rooms of this type of companies.

The new Charmex showroom in Lisbon will be a dynamic space in which special emphasis will be placed on promoting the line of interactive solutions that the company markets for the educational and corporate sectors.. So, Trauboard interactive whiteboards and their Starboard software will be exhibited, interactive projectors from Vivitek and Hitachi and 4K multi-touch monitors from Clevertouch.

The digital signage product line will also be strongly represented in this showroom with Unilumin Led panels, Novastar drivers, Vivitek's NovoDS4K solution and Vestel's professional displays, brand with which Charmex recently signed a distribution agreement for Portugal, Spain and Latin America.

Neets AV controllers will also be available., wireless presentation systems from wePresent and Vivitek (NovoConnect), Evoko's room reservation solutions and other complementary products such as screens, supports, speakers, matrices, extenders, converters, etc.

In addition to the exclusive representation agreements that Charmex has in Portugal with brands such as Hitachi, Vivitek, Clevertouch y Evoko, The company contemplates the incorporation of new brands. In addition, Over the next few months the showroom will also be used to present new products and carry out training on them..