The digital signage market will reach 34.670 millions of dollars in 2022

According to a study carried out by TMR, The retail sector leads the adoption of digital signage solutions and will continue to do so in the coming years above other sectors such as Public Administration, banking, health, education or transport.

The global digital signage market will move 21.500 millions of dollars in 2017 according to the latest study by Transparency Market Research (TMR). Besides, This sector is expected to reach a market value of 34.670 millions of dollars in 2022 with growth of 10%.

“The evolution of innovative products such as home monitoring systems, Leak detection systems along with other more sophisticated monetary products such as prepaid cards that require summarized informative and advertising content are some of the factors that will drive the demand for digital signage solutions.. Besides, “There is a growing demand for the adoption of advanced products that require digital management that can be accessed from remote locations”, Sunday adds, project manager Movilok.

Screens and multimedia players are the products most in demand by consumers. Besides, The study confirms that the retail sector leads the adoption of digital signage solutions and will continue to do so in the coming years above other sectors such as Public Administration, banking, health, education or transport.

“The retail environment involves, approximately, a fifth of total digital signage turnover and remains the largest vertical market. They are carried out both with specific marketing actions through display and with environmental installations., and not only in large stores, but also in small and medium-sized stores”, explains Miguel Ángel Domingo.

This growth in the digital signage market is explained by several reasons.: an increase in demand from the public sector, especially in the health area, an improvement in technical solutions for digital signage and equipment management, the reduction of long-term costs due to the transition from paper to digital and, above all, the advertising effectiveness of this new medium whose results allow a promising return on investment.

Domingo from Movilok explains that “the installation of screens is multiplying in hospitals, hotels, commercial areas but also in public establishments or at sporting events. Besides, The price of touch screens and those equipped with LCD technology have dropped considerably in recent years. Even, Spending on advertising and marketing has remained the same in companies.”.

Movilok has developed a digital showcase solution, Showcases, that turns any promotional screen of an establishment into an interactive experience through the customer's mobile device, which acts as a screen remote control.