Samsung inaugurates its largest technological experience store in Spain

Located in the commercial center of Callao, offers, on a surface of 1.200 square meters, interactive installations and virtual reality experiences with robotic chairs and simulators.

Samsung, next to The English Court, has opened in the Callao shopping center in Madrid, its largest store in Spain. A space of experiences that allows technological interaction and shows the customer all the possibilities offered by the new products that the company launches on the market..

The new Samsung Store Callao is installed in El Corte Inglés in Plaza del Callao, in the heart of Madrid, next to Puerta del Sol. It has a surface of 1.200 square meters that occupy the entire ground floor of the shopping center. This, which is the largest store it has in Spain and the second largest in Europe, and arises from the company's desire to have a different space to offer visitors a unique experience through Samsung services and products..

In the store you can see the latest mobile phones, wearables, entertainment and lifestyle products, image and sound, IT and home appliances, and discover how all these products interact with each other through connectivity and the Internet of Things (IoT).

The Samsung Store Callao in El Corte Inglés brings together points of sale and customer service, as well as large areas dedicated to different product lines. All this combined with interactive installations that visitors can use freely and enjoy the functions offered by the different families of Gear VR virtual reality devices..

To experience virtual reality, The Samsung store has robotic chairs and simulators for activities such as canoeing or mountain biking, that offer the public the opportunity to live a wide variety of content and experiences through Gear VR products and the brand's most advanced mobile phones currently represented by the Galaxy Note8 and Galaxy S8/S8+ models..

In a similar way, Physical exercise simulators allow you to put on and test the latest wearables from the Korean manufacturer, the versatile smartwarches and the Gear Fit fitness bands, Aimed at people who lead an active and healthy lifestyle.

The areas dedicated to televisions are designed to facilitate the purchasing decision. With various facilities, in which the public feels like they are in a living room, You can experiment with the screen size and audio solution most suitable for each space., which technology best fits the budget, and see how much the design of the television influences the living room atmosphere. Besides, They can examine the purity of the colors of QLED TV screens or how The Frame television transforms a room.

Besides, The Samsung Pay mobile payment system also has its space in the Samsung store, where it can be tested without the visitor having to compromise any personal or banking information.

The Samsung Store Callao in El Corte Inglés is conceived as a complement to the extensive network of points of sale of the company's products., bringing the brand closer to the public and customers through direct treatment and personalized attention.