BrightSign manages the digital signage network of the Palacio de Hierro

BrightSign's 4K media players are responsible for providing the content on the screens of this Mexican shopping center, which has been updated with a LED dial 60 inches in diameter and a mosaic, integrated with LED displays 90 inches, ceiling mounted.

The Iron Palace is a shopping center of Mexican luxury stores that has a space of more than 46.000 square meters, becoming one of the largest stores in Latin America.

As already published in Digital AV Magazine This center has one of the most spectacular digital signage infrastructures made up of three different systems. Now, wanted to incorporate new elements to this spectacular building that has been renovated with new updates.

The central element of this new project is a glass structure located on the roof. Due to time and budget reasons, the creatives and technicians of Basha They designed a LED sphere 60 inches and a full ceiling Led screen that has been installed above the main lobby of the store at about six meters high.

This low-budget stained glass alternative has become the most striking component of the entire installation.

“Known as the Palace of Palaces (the palace of all palaces), es, likely, the most incredible shopping center in the world, so we wanted to create a masterpiece worthy of its prominent location. This Led stained glass window not only allows us to keep the project within budget, But now the store has a beautiful and dynamic centerpiece that can be visually modified to reflect whatever state El Palacio de Hierro wants to create.”, explains Jacobo Jafif, CEO of Basha.

In addition to the Led sphere 60 inches in diameter and the mosaic of Led screens 90 inches ceiling mounted, Digital signage is an element that stands out in each corner of this shopping center.

It has outdoor screens located at the entrances, as well as interactive kiosks. located throughout the facility and which serve as information points that guide visitors about the location of each store and the products sold there..

4K digital signage players BrightSign They are used throughout this infrastructure and are responsible for managing the content on the entire network of screens.. This includes 19 LCD screens Samsung of 90 inches mounted in the atrium, a 1.92 LED×3 meters in Vaijes, another 18.24×4.48 metros, another 11×10 meters located on the roof, the Led sphere 60 inches in diameter and a video wall composed of 20 LCD screens 55 inches.

“We choose BrightSign media players because they are the most reliable on the market. This high visibility installation demanded the best, and with your help, “We have built a striking network of screens that dazzle the clients of the Palace of Palaces at all times”, concludes Jacobo Jafif.