Ikea uses NEC projection and display solutions for the digital experience of its stores

While with the P502HL-2 projector it is possible to create a more realistic environment in the exhibition, The PX803UL is part of an interactive experience that helps the customer choose the most suitable carpet for their needs.

Ikea He has been working with the company for some years now. Beaver Group to incorporate various digital solutions into your 25 UK and Ireland stores. Your entire digital signage infrastructure is connected and centrally managed through Beaver Group's signage.ninja software platform, which optimizes the way Ikea displays its messages in the store and improves customer engagement.

The deployment of digital signage has changed the way customers interact in the store, but it has also improved the way the communications team delivers messages in the store. The latest addition to this innovative network has been made in the textile department of the Milton Keynes store.

Ikea understands that some customers may have difficulty visualizing the correct size rug they need., since these are suspended in a vertical position or rolled up, ready to load into shopping carts.

In order to help buyers, Beaver Group developed an intuitive and interactive experience that is powered by a laser projector NEC PX803UL to show carpet dimensions, natural size, on the showroom floor. This is controlled via a touch screen. 22 inches where a custom developed HTML application is run and linked to the ninja signage platform.

Customer can select a rug size manually or search via product code. They may also choose to overlay different furniture designs on the outline of the rug to help correctly calibrate the optimal size..

The NEC laser projector is suspended from the ceiling with installation flexibility of 360 degrees. With blue laser diode light source combined with phosphor wheel technology and without requiring filter replacement, The PX803UL provides reliable operation and uptime. 20.000 hours. By providing images projected onto the floor with a brightness of 8.000 ANSI lumens, the dimensions of the mat are visible even in bright light.

This innovative solution provides IKEA customers with an attractive, highly visual tool that helps them make the right purchase to improve their home..

In other stores, NEC P502HL-2 laser projectors have been chosen to create background themes and improve the design of exhibition rooms. Playing video content helps them understand how to personalize their living spaces.

“NEC has a wide range of high quality and reliable products, especially suitable for the environments and applications that our customers need. In particular, Their range of laser products has ensured that the solutions we have installed are very well received and our clients and their customers can enjoy the benefits of using them.”, says Peter Critchley, director de Beaver Group.

Besides, in the Ikea store in Norwich Beaver Group has installed a video wall 3×2 configured by NEC displays 55 inches. These have been designed with a protective glass and incorporate ShadowSense touch technology that offers up to 10 contact points. Intuitive, user-friendly touch behavior is crucial to allowing shoppers to easily navigate products and room layouts without frustration.

Ikea's store model shows how a forward-thinking retail business can use and benefit from digital systems throughout its business operations.

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