The European monitor market grows by 8% with AOC-MMD as references

After a stagnation during 2017, the European monitor market has grown, reaching a rate of 8% in the first quarter of 2018, according to the latest figures from analyst Context.

The data of Context placed in a 8% the growth of the monitor market in Europe from January to April of this year. Large screen sizes (of 24,5 a 35”) and high resolution (QHD and UHD), panoramic, curved, etc. have contributed to this increase, while the market share of screens smaller than 23-24” continued to decline.

In this environment and period, the combination of AOC y MMD, Monitor Licensed Partner Philips, has doubled market growth, with a 16%. The market share of both brands meant the achievement of the number one position, with AOC showing an increase in volume of the 28% compared to the first quarter of last year, according to Context.

While the monitor market grew by 17% in Spain, compared to the first quarter of 2017, AOC and Philips have achieved a 26%, securing second position, with a participation of 14% total, which constitutes an increase in 1% compared to the previous year in the same period.

In the 31.5” monitor segment, AOC managed to increase its market share from 0 still 27,3% in just one year (of the first quarter of 2017 at the same period in 2018), placing itself in first place; along with the 35”, with a share in the market 30,9% in the first quarter of 2018. On larger screen sizes, Philips dominates the ranges of 40 y 43”, with a 36,9% y 40,8%, respectively, of market share.

“At AOC and MMD we have been increasingly working on innovative features in many different areas, like the design, image quality, ergonomics and ease of use, in addition to environmental protection. This has captured volume growth and we continue to increase our presence with each passing quarter”, subraya Stefan Sommer, director de marketing & AOC business in Europe.