Feria de Madrid diversifies its activity with a commercial direction for musical and cultural events

With the hosting of two festivals this month of July, along with the deployment of 'ephemeral pavilions', mark the organizational and growth projects of Ifema.

The imminent celebration of the second edition of the Babel River Festival (6 y 7 July) and from the concert We Magic Planet (7 July in the pavilion 6) at Madrid Fair – Ifema will have the launch of a new commercial management specialized in musical and cultural events, which is part of the institution's new organizational plans to diversify its offer and grow in new markets and profitability.

As reported in a statement, The opening of the Madrid fairgrounds to the celebration of large events of this type is having a special reception from the public due to the communication and transportation facilities, as well as its facilities to accommodate a significant number of attendees safely..

The proximity of the Feria de Madrid metro station, that connects with all points of the city, and the parking lot, with capacity for 14.000 places, “They enable quick and convenient access to the facilities, allowing Ifema to become one of the reference spaces for event operators and music promoters”.

Another innovation at Feria de Madrid focuses on increasing its exhibition and visitor capacity at specific events., with the launch of the so-called 'ephemeral pavilions', as announced by Clemente González Soler, president of the Executive Committee of Ifema, since "we want to continue growing and Ifema does not rule out new operations and alternatives to increase its space and more facilities and means are needed; increase quality and competitiveness for the coming years”.

Specifically, This manager points out that the institution needs 50.000 more square meters for your growth plans, with the deployment of temporary or ephemeral pavilions that would be located on the plots attached to the Ifema central building, in order to respond to fairs with a high volume of visitors, as in the case of the pharmaceutical company Cphi.

The management of the Castellana Conference Center is also framed in this line., that Ifema will rehabilitate and manage for the next fifty years, as well as the agreement with the Madrid City Council for this fair institution to directly manage the Campo de las Unidas Municipal Congress Palace.

Added to this are the reserved lands in Valdebebas, with a surface of 450.000 square meters, in which the creation of other facilities is being designed, not only pavilions, What would the future project of a large congress and convention center be like?.