Feria de Madrid diversifies its activity with a commercial address for musical and cultural events

With the hosting of two festivals in this month of July, along with the deployment of 'ephemeral pavilions', mark IFEMA's organizational and growth projects.

The imminent celebration of the second edition of the Babel River Festival (6 and 7 July) and the concert We Magic Planet (7 July in the pavilion 6) at Feria de Madrid – Ifema will have the launch of a new commercial address specialized in musical and cultural events, that is part of the new organizational plans of the institution to diversify its offer and grow in new markets and profitability.

As reported in a statement, la apertura del recinto ferial madrileño a la celebración de grandes eventos de este tipo está teniendo una especial acogida en el público por las facilidades de comunicación y transporte, así como por sus instalaciones para acoger a un importante número de asistentes de manera segura.

La cercanía de la estación de metro Feria de Madrid, que conecta con todos los puntos de la ciudad, y el parking del recinto, with the capacity to 14.000 Squares, “posibilitan un acceso rápido y cómodo a las instalaciones, permitiendo a Ifema convertirse en uno de los espacios de referencia para operadores de eventos y promotores musicales”.

Otra de las novedades de Feria de Madrid se centra en aumentar su capacidad expositiva y de visitantes en eventos concretos, with the launch of the so-called 'ephemeral pavilions', as announced by Clemente González Soler, President of the Executive Committee of Ifema, since "we want to continue growing and Ifema does not rule out new operations and alternatives to increase its space and more facilities and means are needed; increase quality and competitiveness for the coming years".

specifically, This director points out that the institution needs 50.000 More square meters for your growth plans, with the deployment of temporary or ephemeral pavilions that would be located in the plots annexed to the central building of Ifema, in order to respond to fairs with a high volume of visitors, as in the case of the pharmaceutical company Cphi.

This line also includes the management of the Palacio de Congresos de la Castellana, that Ifema will rehabilitate and manage over the next fifty years, as well as the agreement with the City Council of Madrid for this fair institution to directly manage the Municipal Congress Palace of Campo de las Naciones.

To this are added the reserved land in Valdebebas, with a surface of 450.000 square meters, in which the creation of other facilities is being designed, Not only pavilions, How would be the future project of a large congress and convention center.

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