Icon Multimedia bets on Innotrans 2018 for the 'smart station' with its Deneva solution

The Spanish manufacturer will present an evolved digital signage platform both to inform travelers, to show them the services offered around stations, airports, etc.

The imminent edition of Innotrans, reference event on rail transport (of the 18 al 21 this September in Berlin), will have the participation of the Spanish developer Icon Multimedia (hall 22 – stand 704), that will showcase the benefits of its evolved digital signage solution Deneva, aimed at promoting the 'smart station'.

Icon Multimedia will focus on Deneva its proposal to promote the digital transformation of the railway industry with this evolved digital signage technology, that strategically adapts to both the needs of users and travelers, as well as their potential as customers of services around stations or airports.

Through Deneva, an improvement in the quality of service and user information and greater security is contemplated., with the integration of systems wayfinding, measurement of the traveler experience based on emotions, as well as in the audience to know their habits to create specific advertising campaigns.

This digital signage platform also adds the possibility of exploitation of these systems by third companies., thereby reducing public infrastructure costs and return on investment.

The Deneva Traveler Information System is already present in the main High Speed ​​stations in Spain, like Madrid, Malaga and Valencia, as well as in international facilities in Algeria, Medellín Metro and Santiago Metro (more details in Digital AV), to show all types of notices and information in real time about the station itself, the routes, the waiting time for the means of transport, social networks and leisure, among others.