Porcelanosa is committed to experiential marketing with Mood Media solutions

The Spanish ceramic production and distribution company undertakes a comprehensive musical and aromatic setting project in 130 stores and showrooms distributed throughout the world.

Since September 2018, the stores and showrooms of Porcelanosa They have a comprehensive experiential marketing solution designed by Mood Media, company specialized in the design of experiences for the point of sale, consisting of a musical and aromatic ambience solution to create an emotional bond with the customer and the brand.

The project is being carried out in 130 Porcelanosa stores and showrooms in Spain, United Kingdom, France, Portugal, Italia, Chile, Mexico, USA and Canada,beginning the implementation in its Vila-real store, in Castellón, where the headquarters of the Spanish multinational is located.

Porcelanosa, wanted to go one step further in creating a differential atmosphere in its points of sale, consisting of transmitting its brand essence through music and aroma, and that customers felt those elements during their purchasing experience and time in your facilities..

The starting requirement for this project was clearly defined by those responsible for Porcelanosa: work with a supplier based in Spain but with global reach, capable of offering full control over the service provided, so Mood Media offered and implemented a completely self-managed aroma and music solution.

To reinforce Porcelanosa's brand image in its stores, Mood Media has designed an elaborate musical program tailored to the brand, based on the values ​​of this company and its consumers, as well as a completely customized aromatic solution that emits an exclusive fragrance at the point of sale, without distorting the aesthetics of the space.