Exterior Plus fully enters digital retail OOH with the acquisition of Impactmedia

With the purchase of this digital advertising company in Spanish shopping centers, Exterior Plus enters this business with force to become a national reference in the OOH environment.

Specialized in outdoor advertising services and part of HIG Capital, the company Exterior Plus has taken a step forward in its strategy of being a national benchmark in this sector, especially in the shopping center environment, with the purchase of Impactmedia, which currently has an audience of more than 630 million visits in the main Spanish commercial facilities.

Recognized in the digital advertising industry and spectacular marketing in shopping centers, Impactmedia is present in more than ninety centers, where it has more than 1.200 digital screens (more data in Digital AV).

Besides,In recent months, this company has incorporated a pioneering and innovative product into its offer in the hundred main Carrefour hypermarkets in Spain., with the installation of more than seven hundred new digital screens that will give direct access to an audience of more than 180 million visits annually, which gives Exterion Plus a greater commercial presence at the point of sale, one of the most required factors in current advertising communication.

ExteriorPlus, which currently sells more than 25.000 advertising faces in Spain, With this purchase enter the shopping center environment, taking the lead in the OOH digital advertising business, with more than 1.600 commercialized digital screens.

Besides,represents the opportunity for expansion and growth in Spain in the retail segment, in which real-time communication, content distribution, Multichannel strategies and interactivity are increasingly in demand by advertisers.