Educo and Iwall launch a solidarity action for children

Gesture interaction technology, that incorporates the Iwall screen 2 metros, located in the Plaza Norte shopping center 2 from Madrid, It has been used to capture the public's attention and show the solidarity initiatives carried out by the NGO Educo.

La ONG Education, by the hand of Wall, has launched a solidarity action in the Plaza Norte shopping center 2 of Madrid so that each person can experience first-hand the effect that a small gesture generates in the life of a child.

For the fourth consecutive year, educo offers its solidarity catalog of truly necessary gifts that change lives. The gifts are part of broader projects that seek to improve the well-being of children in the 15 countries in which the NGO is present, They satisfy basic needs and help fulfill the rights to education, the health and nutrition of almost half a million boys and girls.

To highlight the butterfly effect that the donation of a gift can cause, have chosen the gestural interaction technology offered by the Iwall screen. This invites the user to choose a gesture (flap your wings, jump or catch) y, while moving his body in a fun way, the corresponding gift from the solidarity catalog is drawn on the screen: a chicken, ten diapers or a malaria kit.

After this, A video shows how this solidarity gift is used in real life in the countries in which Educo operates. Besides, by scanning the QR code that appears on the screen and on the printed ticket, the user directly accesses the solidarity catalog.

With a very corporate color code, illustrations expressly designed for the occasion and a colony of butterflies landing on the two-meter screen, has managed to capture the attention of all types of audiences, especially the family. While the children made gestures that the screen was able to recognize, Parents took advantage of this recreational activity to explain and raise awareness to their children about this type of solidarity and humanitarian actions..