Altabox technologically contributes to creating the 'New Concept' in Covirán supermarkets

The digital retail specialist has provided content management solutions on screens, shift management, personalized musical atmosphere and aromatization of the space.

Of Granada origin, Coviran began its activity in the food retail environment in 1961 and currently occupies the second position in the supermarket ranking in Spain and the third in Portugal, with more than 3.221 points of sale, in which it offers a differentiated business adaptable to the particularities of each territory.

Much of this growth is due to the implementation of what they have called 'New Concept', which is characterized by offering a modern and attractive image for consumers of any age., which also includes the internal identification of the company that accredits them as a 'Responsible point of sale'.

This type of establishment has cutting-edge technology through solutions provided by the digital retail specialist. Altabox, that support store management and improve the shopping experience.

This supermarket network offers its customers a proximity model, “based on trust, proximity and full consumer orientation, that provides an attractive proposal of fresh and quality products”. The capacity of the network makes it possible to transfer a very competitive offer to rural areas, that are not usually covered by large distribution groups, as well as in neighborhoods and cities of the Spanish geography.

These stores are also 'responsible points of sale', through a project developed by this cooperative, which contemplates several lines of action to make establishments more sustainable, efficient and have greater involvement with the environment in which they are located.

The evolution of the traditional supermarket has been reflected in the creation of the so-called New Covirán Concept (NCC), in which innovation is key “to enhance profitability, homogeneity and verticality of the supermarkets of this cooperative for the modernization of its stores”.

To update your points of sale, Covirán has deployed the solutions offered by Altabox, such as personalized musical ambiance, content management on screens through the Kentia CMS, the BeWin solution for shift management in the fresh produce area and aromatization of the space, along with the provision of digital equipment.