City Recital Hall improves customer experience with Signagelive

With the incorporation of Signagelive to its digital signage infrastructure, it has achieved the capacity to program different content and view it on different screens..

City Recital Hall offers an extensive program of concerts and events covering all genres and art forms, from orchestras to operas, contemporary sets, bands, talks and debates, even festivals.

It was inaugurated on 30 October 1999 and it was the first music venue created specifically for this purpose in the city, since the construction of the Sydney Opera House in 1973, with an auditorium for 1.238 seating.

City Recital Hall was established as a non-profit company in 2015 to produce, promote, present and facilitate an entrepreneurial program of concerts and events, diverse and inclusive every year.

The premises have a network, made up of nine screens, inside their foyers, that are used, mainly, to show the live broadcast of what happens on stage.

These devices have been equipped with a multimedia player to expand the type of content to be displayed as advertisements., location information, sponsored events… and still keep the option to show the Live Stage Source.

City Recital Hall has added five additional screens at the box office and entrance, dedicated to offering upcoming marketing events.

The objective of this infrastructure was to have the capacity to offer a better experience to the customer and sponsors., and be able to schedule different content on different screens throughout the place.

Con Signagelive time has been saved through CMS functions, and content can be displayed in a more dynamic and attractive way. This solution offers programming features, integration with Adobe Creative Cloud, scalability and ability to segment published content without having to create or maintain multiple playlists.

“Signagelive has taken venue marketing to the next level. “Now we can present content that matches the expectations of our clients and offers our audiences something much more interesting to experience during their stay.”, comments Cynthia Crespo, City Recital Hall Marketing Manager.