The Santiago de Chile metro relies on Absen for its digital signage infrastructure

At the stations of its six lines, more than 1.100 square meters of Absen N series flat screen, turning this metro network into a high-impact advertising platform.

The network of Santiago de Chile metro has incorporated a digital signage system from the outdoor advertising company Massive which is based on LED technology Roll call.

At the stations of its six lines, more than 1.100 square meters of Absen N series flat screen, turning this metro network into a high-impact advertising platform.

This means of transportation was first opened in 1975 and currently has six lines, 136 stations and 140 kilometers of operational track. With around 2,5 million passengers every day, This underground railway network is the seventh most frequent metro system in the world..

Thanks to the advanced digital advertising platform powered by Absen, the metro network allows Massiva to benefit more advertisers by maximizing the value of investment through brighter display of ads and campaigns.

The platform can reach millions of people who travel daily, making ads part of your daily environment, and helping advertisers achieve their brand goals.

Premium Led screens of different sizes have been installed (3×1,75, 5×3, 7×2 y 10×5 metros) on platforms and corridors; or have been hung from the ceiling beams throughout the stations of all Santiago metro lines. To flexibly adapt to different spaces, 1,000 LED panels have been used×500 mm y 1.000×250 mm.

“Whether passengers are waiting or walking, digital screens have high impact and visibility. It is an environment where AV technologies can be leveraged to create larger prints. For all DooH networks, open air markets and brand platforms, “The combination of engaging content and high-impact display tools makes advertising more engaging and generates a higher return on investment for investors.”, comments Sara Shen, Absen Sales Director in charge of the Chilean market.

The N Series flat screen is a product with front and rear installation and maintenance service. With a flat and slim design, a depth of less than 80 mm and a weight of 9,8 kilos, adapts to any existing space in a simple way.

It has a modular design, high gray scale and 160° viewing angle, promising flexible configuration and the best visual performance. In addition to all these advantages, The product used in this project is customized to be dust resistant, ensuring reliable operation in special underground environments.