Cepsa analyzes the needs and behavior of its clients thanks to digital signage

Digital signage, audience analytics and WiFi, in addition to a content manager and the most advanced artificial intelligence solution for proximity digital marketing. These are some of the digital solutions implemented by the energy company in a hundred points of sale.

At one hundred service stations Cepsa In Spain and Portugal, the main technological solutions integrated into the Active Customer Intelligence Suite have been installed (EYES) of Beabloo. On first deployment, The energy company has digital signage and audience analytics, among other solutions. All of these managed from the content manager (CMS) Beabloo cloud-based.

The ACIS suite incorporates technologies such as artificial intelligence and covers the entire customer purchasing journey (customer journey) in the retail space, from awareness to purchase and loyalty.

Digital signage, audience analytics and WiFi analytics, in addition to the content manager, that incorporates business intelligence dashboards and the most advanced artificial intelligence solution for proximity digital marketing, These are some of the digital solutions implemented by Cepsa.

Thanks to this collaboration with Beabloo, The energy company has digital solutions to better understand customer needs and behavioral patterns, analyze the effectiveness of the campaigns broadcast on digital signage and offer personalized and engaging content, that optimize interaction and participation at the point of sale.

Beabloo technology offers physical spaces different integrated solutions to allow businesses to optimally communicate with customers in the store, analyze your behavior within the space and create personalized and automated experiences.

Retrospective of a commitment to innovation

In the middle of 2017, Cepsa selected Beabloo to carry out a pilot test of 6 months, with the aim of digitizing several of its service stations.

An exhaustive analysis was carried out in comparison with other non-digitized stores, comprobando que aumentaron las ventas en estos establecimientos, además de lograr una reducción del 100% en costes de impresión, logística e instalación de carteles para sus campañas publicitarias; in addition, se obtuvo información sobre las necesidades y preferencias de sus clientes, mediante informes de business intelligence.

In a second phase, Beabloo fue la encargada de desarrollar el primer despliegue en las tiendas de conveniencia de cien estaciones de servicio de Cepsa en España y Portugal.

Una vez desplegadas todas estas funcionalidades, las instalaciones han quedado listas para activar los sistemas de inteligencia artificial que permitirán la total automatización y personalización de contenidos por tienda en tiempo real.

En línea con este avance, Beabloo has developed the artificial intelligence solution, Minerva, that learns from audiences to optimize the planning of digital signage campaigns, improving point-of-sale efficiency and performance.

“Cepsa is an example of a company that has taken an undoubted leap with the incorporation of the latest artificial intelligence technologies to improve the experience of its customers in the store and understands that the key to the success of the offline store is the improvement of the customer experience through digitalization”, comments Jaume Portell, Beabloo CEO.